Articles & Case Studies

Discover our comprehensive analysis comparing Q1 2024 app performance with Q4 2023 across our app’s network!

Despite recently imposed changes in the mobile app monetization industry, Ad Monetization Managers must adapt to them and continuously optimize revenue for the benefit of digital publishers. What actions should professionals in this field prioritize for 2024? Let’s dive in!

Discover the top four reports and indexes that you should monitor as a mobile app developer who monetizes with ads. Our comprehensive guide provides all the information you need to stay up-to-date!

Find out how not to sell your ad inventory for too low bids – get familiar with optimizing minimum eCPM floors on AppLovin MAX and Unity® LevelPlay mediations.

Discover how the automation of waterfall management of T-Bull’s extensive mobile game portfolio has increased monetization efficiency.

Discover how to keep users coming back to your app, ensuring your product’s success in the competitive mobile landscape.

Across the globe, mobile app developers are experiencing a decline in eCPM. Is there a particular reason behind this phenomenon?

Have you ever come across the term of App Store Optimization? Explore our tips and recommended tools for optimizing your position in app store rankings.

Are you considering which ad formats could enhance the effectiveness of your mobile app ad inventory in order to generate higher ad monetization revenue?

Google Ad Manager is a helpful tool to enhance your content monetization. But is it also suitable for mobile developers?