New year, new trends? Mobile eCPM breakdown from Q4 2024 to Q1 2025
In line with our commitment to transparency and performance evaluation, we are sharing our eCPM analysis for Q1 2025, comparing it to the results from Q4 2024.
Bidlogic automates every step of managing eCPM and bidding instances within the most popular mobile ad mediations to increase your apps’ revenue.
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Bidlogic automates the optimization of eCPM and bidding instances i.a. through A/B testing, eliminating the need for manual control of your ad mediation. By optimizing both real-time bidding and traditional waterfalls, Bidlogic offers an optimal hybrid monetization solution, maximizing revenue from every ad impression.
Supported mediations:
Our algorithms learn from millions of impressions served every day to adapt to your app’s performance. Bidlogic creates and regularly manages dozens of waterfalls and eCPM bid floors for bidding networks. In practice, this translates to thousands of optimizations performed every week to enhance your app’s revenue.
Bidlogic is integrated via ad mediation APIs and there is no additional coding required. All you need to do is link your ad mediation account with our dashboards to get the optimizations running 24/7.
220M
wordwide users per week
14B
ad impressions per month
Gain additional revenue boost by adding optAd360 to your ad network stack and get access to Google’s premium AdX inventory and other SSPs. optAd360 is a Premier Google Certified Publishing Partner integrated via Google SDK (no additional SDK required) and verified by Google in terms of performance and security.
OR
Ad mediation management and A/B testing optimizing the ad revenue.
Premium ad inventory including AdX and dozens of other SSPs.
100%
Time saved on manual
mediation management
up to 50%
Increase in eCPM
and AD ARPDAU
14B
Ad imp/mo
optimized
Alexander Lubchenko
CMO at Nekki
With Bidlogic we received both: time saved and tangible effects of the optimizations visible in higher ad revenue.
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Ivan Starodubtsev
CEO at Ayist games
Without adding anything to the build, it took us 2 hours to launch Bidlogic. After that, the AD ARPDAU increased by over 30% in the first month.
Grzegorz Badurek
Owner at MOBADU
We’ve been using the service for years across our entire portfolio of apps. Bidlogic has helped us mitigate downward trends in eCPMs and, overall, it has increased our advertising revenues.
Profit from the best monetization solutions for mobile apps that help to automate profit-generating processes.
Choose effective tools for your mobile game that will assist in leveraging ad revenue.
Benefit from hybrid monetization solution – automating the management of waterfall and bidding instances.
Protect your ad impressions from being sold at too low prices with an innovative feature that optimizes minimum bidding eCPM floors.
Utilize the tool that optimizes the arrangement of eCPM instances in waterfalls through A/B testing, enhancing the setup to achieve maximum revenue.
In line with our commitment to transparency and performance evaluation, we are sharing our eCPM analysis for Q1 2025, comparing it to the results from Q4 2024.
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