Articles & Case Studies

Discover how to keep users coming back to your app, ensuring your product’s success in the competitive mobile landscape.

Across the globe, mobile app developers are experiencing a decline in eCPM. Is there a particular reason behind this phenomenon?

Have you ever come across the term of App Store Optimization? Explore our tips and recommended tools for optimizing your position in app store rankings.

Are you considering which ad formats could enhance the effectiveness of your mobile app ad inventory in order to generate higher ad monetization revenue?

Google Ad Manager is a helpful tool to enhance your content monetization. But is it also suitable for mobile developers?

See how conducting A/B tests allowed Infinity Games to achieve up to 23% AD ARPDAV improvement