Articles & Case Studies

Find out how not to sell your ad inventory for too low bids – get familiar with optimizing minimum eCPM floors on AppLovin MAX and Unity® LevelPlay mediations.

Discover how the automation of waterfall management of T-Bull’s extensive mobile game portfolio has increased monetization efficiency.

Discover how to keep users coming back to your app, ensuring your product’s success in the competitive mobile landscape.

Across the globe, mobile app developers are experiencing a decline in eCPM. Is there a particular reason behind this phenomenon?

Have you ever come across the term of App Store Optimization? Explore our tips and recommended tools for optimizing your position in app store rankings.

Are you considering which ad formats could enhance the effectiveness of your mobile app ad inventory in order to generate higher ad monetization revenue?