Articles & Case Studies

For app publishers, Apple’s privacy framework can feel unnecessarily complicated. Here, you’ll discover clear, actionable explanations that help make sense of it all.

We’re sharing the results of our latest quarterly analysis. Discover how the app eCPMs have changed since Q2 2025.

What does it take to succeed with ad monetization in Japan’s competitive mobile gaming sector? This article will help you grasp the evolving mobile games ad monetization landscape in the Japanese market.

Unity LevelPlay and AppLovin are fierce competitors in the mobile app monetization industry; the question remains, which one suits your needs better?

We encourage you to read our detailed comparison of Q2 2025 versus Q1 2025 eCPM, which can help you assess how your app’s performance compares to industry and region-specific trends.

Discover what it takes to publish, localize, and profit from your app in a uniquely regulated and competitive Chinese ecosystem.

Learn more about recent Google announcements impacting mobile apps.

In line with our commitment to transparency and performance evaluation, we are sharing our eCPM analysis for Q1 2025, comparing it to the results from Q4 2024.

Find out how bad ad experiences may contribute to a higher churn rate and the strategies you can use to make your user stay.

Are you wondering how to monetize HTML5 games? This guide will provide you with the necessary help.